Brainstorming....

Brainstorming, a term commonly used in any ad agency, is defined as "shared problem solving" in which all members of a group spontaneously contribute idea, trying to solve a problem by rapidly generating a variety of possible solutions.

Its really easy because the most important point about Brainstorming is that there is no pressure to be brilliant, which makes it more like a general meeting of people who all claim to be working for the same agency but have never met. Once every body's settled in, important topics are discussed : traffic snarls, bad chairs, worse salaries and worst canteen food.

The ideal duration of a brainstorming is till pizza is demolished. The venue are chosen according to the people for them and the issue at hand.