Brainstorming....

Brainstorming, a term commonly used in any ad agency, is defined as "shared problem solving" in which all members of a group spontaneously contribute idea, trying to solve a problem by rapidly generating a variety of possible solutions.

Its really easy because the most important point about Brainstorming is that there is no pressure to be brilliant, which makes it more like a general meeting of people who all claim to be working for the same agency but have never met. Once every body's settled in, important topics are discussed : traffic snarls, bad chairs, worse salaries and worst canteen food.

The ideal duration of a brainstorming is till pizza is demolished. The venue are chosen according to the people for them and the issue at hand.

Free + lancer + money = Freelancer

Free lancers are a special breed in the business. They are the talented lot who make more money than most employees, annual income, in a single assignment.

Being a freelancer has its advantages:

1. You wake up at a decent hour, 12 pm.
2. You don’t need to travel during peak hours everyday
3. Privacy. When you need to scratch, you don’t have to settle for a hasty grope behind the copying machine, you can sit back, stretch your legs and go wild with a fork
4. You are your own boss
5. You are also the courier boy
6. Oh sorry, this was the list of advantages
7. Good money
8. But it never comes in time
9. Drat! Advantages only. Sorry.
10. You can work in informal clothes – such as you jockeys

In spite of going to the same school, the freelancer makes probably a zillion times more money than his batch mate, the “ad man”….